A significant announcement has just shaken the renewable energy community: Finn Peacock has informed the world that SolarQuotes has been acquired by Origin Energy. This news comes as a big surprise to many of us who have followed the company's journey. But as they say, all good things evolve, and perhaps this is less an end and more a transformative new beginning.
Finn has been at the helm of SolarQuotes for over 15 years—a remarkable stretch of time dedicated to a single mission. That's a lot of hours staring at a computer screen, and I can relate from personal experience. For those unfamiliar, SolarQuotes and Finn himself have been pioneers in Australia's solar and renewable energy industry. They've played a crucial role in promoting solar energy and connecting everyday people with reputable installers.
Reflecting on the past decade and a half, the changes in the solar industry have been nothing short of extraordinary. Back in the early 2000s, solar power was often dismissed as a niche interest, something associated with 12-volt setups and the "hippie" movement. Fast forward to 2024, and solar energy has become a mainstream force. I remember launching the Solar Directory around 2009—it was a challenge just to find companies to list. A simple Google search yielded only a handful of solar businesses in Australia. Now, solar companies are as common as traditional electrical contractors.
As for where the solar and battery industry is headed, the sky's the limit. Massive investments in research and development are driving steady improvements in solar panel efficiency. A major breakthrough could be on the horizon. Battery storage is also poised for significant advancements. While lithium has been the go-to for years, breaking current limitations could unleash the full potential of battery technology, possibly delivering a decisive blow to fossil fuels.
According to Finn, it's going to be business as usual at SolarQuotes. The same dedicated staff will continue to operate, and the company will function as it always has, albeit now under the ownership of Origin Energy. Origin plans to shift its focus from residential solar and battery installations to connecting more households with independent, quality installers—much like those in the SolarQuotes network.
Finn will remain involved with SolarQuotes for the next few years to ensure a smooth transition, maintaining the company's commitment to providing excellent advice, service, and access to good solar installers. While this change brings a mix of excitement and nervousness, it seems poised to help more people electrify their homes and accelerate the transition to renewable energy.
If all goes according to plan, Origin Energy will officially take ownership on December 1. This move could mark a significant step forward in the renewable energy sector, not just for SolarQuotes but for Australia's energy landscape as a whole.
Read the full announcement here: Why I’m Selling SolarQuotes – And Why I Think Origin Is the Right Fit